To enable Indian consumers to live a more sophisticated lifestyle with the best options in home and commercial lighting.
To change the way India sees designer and decorative lighting.
To provide an extensive range of lighting and decorative solutions that level up India’s interior design game.
To maintain control of every aspect of our products — from designing and manufacturing to retailing and delivering — making us India’s only direct-to-consumer designer and decorative lighting brand.
To hold Quality, Innovation, Exclusivity, and Service as the four pillars of our identity.
To provide a product selection that covers every design for every room of the home.